Access + Sensitivity = Success: Welcoming People With Disabilities to Your Exhibit or Trade Show

By Ciritta Park, former vice president Able Management Solutions, Inc . and Susan Friedmann
First published in Convene magazine, 7/97

The 50 million or so Americans who have disabilities represent a major market. Whether they roll into your trade show, walk into it with guide dogs, or communicate with an interpreter's assistance, most people with disabilities carry cash and/or credit cards.

But whether they exercise their purchasing power with your exhibitors is up to you. The keys to being successful are physical access, sensitivity, and promotion.

The Americans With Disabilities Act: A Review Course for Meeting Professionals

by Ciritta Park, CAE, former vice president of Able Management Solutions, Inc., is the award-winning author whose series on ADA and the Meeting Planning Professional first appeared in Convene magazine.

 

The Americans With Disabilities Act: A Review Course for Meeting Professionals (Part I)